Digital as a Branded DIfferentiator in Brand Portfolio...
The purpose of Branded Differentiators in Brand Portfolio Strategy is to provide an answer to an ever-increasing challen...
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Digital as a Strategic Uncertainty
Namely, by being too much focused on analysis and extrapolation of past and today's reality, strategic planning tends to...
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What is User (Technology) Adoption and Why is it Crucia...
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how...
967
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eRetail/eCommerce Myopia and Brand Commoditisation
eCommerce / eRetail ventures are Strategic Choices with Strategic Consequences
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5 Key Strategies To Improve New Digital Technologies Ad...
Thinking about introducing a new digital tool? This article is for you
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Wholesale.com Digital Brand(ing) Challenges
What are challenges of Brand(ing) in Wholesale.com?
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Retail Brand Digital Inflection Point
If you keep the very transactional - product focused, inventory focused and physical space view on retailing, the techno...
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Brand's Digital Ecosystem
Ownership and influence over the process of Brand meaning formation has been monopolised by the network of technology pl...
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Digital Impact on Brand's Purchasing
Digital Environment = Increased Share of #Strategic #Purchases + Increasingly Congested #Digital #Supplier Market Perspe...
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How to Budget for Digital?
Budgeting for Digital is like a moving target. Be ready to miss.
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Digital (as a) Brand Habit Creator?
Each time you choose a product, it gains advantage over those you didn’t choose - and this market position, if done righ...
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How to use Digital to unlock Brand Innovation?
If your #Brand is looking to #Innovate, look at the Value Innovation Concept, Buyer Utility Map and ask yourself - what...
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Ready for a Digital Brand Audit?
How do your digital claims compare with your digital facts?
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Digital Reconstruction of Brand's Customer Journeys
How Uber + McDonald's cooperation is changing the Nature of Competition within an Industry
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Growing Digital Brands & Growing Digital Pains
The seductive promise of #digital #growth makes #global #brands wrongly discount serious organisational pains and challe...
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Global Brand's Digital Consistency Challenge
What is your Brand's digital mirror reflection looking like today? Hopefully not like the fun mirror house ones.
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Centralizing Digital Brand Management?
HQ teams are often under-capacitated to execute consistently across Countries, Partners, Devices and Dimensions
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Brand (and its) Digital Relationships
Defining the Type of Relationship your Brand has or wants to have with consumers gives much needed structure and clarity...
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Competing on Digital Customer Journeys
In a digital world we're all competing on customer journeys. Brands are trying either to inspire us and guide us to them...
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The Rise of Digital Brand Touchpoints
Digital Brand Managers and Digital Brand Directors are feeling the squeeze of the Digital Tidal Wave. Some have gone und...
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Digital (as) Brand Equity Building Tool?
Namely, is the use of digital by certain brands and even among competing brands unique at all? And if it is - where is t...
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Digital Brand as a Service? (dBaaS)
Uber's impact has been just that - "Servicizing" of a concept of owning a car. Brands have been permanently deleted from...
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The conflict of Brand and Digital in matrix HQs
In P&G's case, the highest company values like Brand Development and Commercializations were actually NOT institutionali...
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DMEXCO 2016 - Digital Marketing Expo&Conf.
Insight #4: Procurement department and Brand/Marketing professionals will need help in getting supply market intelligenc...
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A Digital Embryo of Brand Metamorphosis
Whether your Brand HQ has this innate ability or capacity to morph and evolve can usually be discovered if you look at y...
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Metamorphosis to a Digital Brand?
There shouldn't be a Digital Brand Manager without strong understanding of digital media creation process, formats, impl...
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Brand ON digital vs Brand THROUGH digital?
Starbucks just used Brand through digital concept by integrating Starbucks brand into a decision making journey for busi...
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Why should your Brand be a Digital Brand?
First (and for some only) contact(s) with customers are in digital and through digital means #digital #brand
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What is a Digital Brand?
Your brand.com might have a different look, but does it have a different digital feel? And is that feel - when I touch,...
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Corporate Digital Anxiety (and why it will hurt more)
"How many corporation employees does it take to change a light bulb? My guess is too many and it will take them too long...
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HOW TO: Digital fan monetization & engagement I AS Mona...
Digital Brands aim to connect with their consumers in places familiar to them and ways intuitive to them. Create unique,...
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