Digital as a Branded DIfferentiator in Brand Portfolio...
The purpose of Branded Differentiators in Brand Portfolio Strategy is to provide an answer to an ever-increasing challen...
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Digital as a Strategic Uncertainty
Namely, by being too much focused on analysis and extrapolation of past and today's reality, strategic planning tends to...
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What is User (Technology) Adoption and Why is it Crucia...
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how...
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Digital(ized) Global Brand(ing) Content Supply Chain
To avoid the "Global Brand Paradox" which translates to countless hours of waste in misaligned activities taking form of...
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eRetail/eCommerce Myopia and Brand Commoditisation
eCommerce / eRetail ventures are Strategic Choices with Strategic Consequences
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5 Key Strategies To Improve New Digital Technologies Ad...
Thinking about introducing a new digital tool? This article is for you
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Wholesale.com Digital Brand(ing) Challenges
What are challenges of Brand(ing) in Wholesale.com?
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Retail Brand Digital Inflection Point
If you keep the very transactional - product focused, inventory focused and physical space view on retailing, the techno...
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Brand's Digital Ecosystem
Ownership and influence over the process of Brand meaning formation has been monopolised by the network of technology pl...
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Digital Impact on Brand's Purchasing
Digital Environment = Increased Share of #Strategic #Purchases + Increasingly Congested #Digital #Supplier Market Perspe...
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How to Budget for Digital?
Budgeting for Digital is like a moving target. Be ready to miss.
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Digital (as a) Brand Habit Creator?
Each time you choose a product, it gains advantage over those you didn’t choose - and this market position, if done righ...
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