Digital(ized) Global Brand(ing) Content Supply Chain

To avoid the "Global Brand Paradox" which translates to countless hours of waste in misaligned activities taking form of endless email chains, endless chases of digital assets and continuous organisational executional ambiguity of global branding, global organisation need to both perceive and manage global branding through the lens of supply chain management - look at branding as physical and information flows across countries, vendors and partners.

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